Meet Trackstar

3 min readNov 29, 2023


Daniel Langer and Jeremy Schneck, Co-Founders of Trackstar

The global supply chain industry is valued at $11 trillion and yet still lags far behind the rapid surge of automation and digitization in other sectors. Within the supply chain, innovation is often impeded by a lack of available data, stemming from missing digital infrastructure.

Consequently, software and logistics companies focused on supporting the end-to-end flow of goods face the arduous task of constructing, sustaining, and standardizing data across numerous isolated integrations. Warehouse management systems (WMS) are the system of record for data such as inventory, orders, and shipments that live within warehouses. The sheer number of these systems, most of which have inadequately documented APIs or no API documentation at all, contributes to the complexity of building applications in this sector.

Enter Trackstar, the startup that’s revolutionizing supply chain logistics with the world’s first universal API for Warehouse Management Systems and TMV’s latest investment. Trackstar was co-founded by longtime friends Jeremy Schneck and Daniel Langer, who met while studying at the University of Pennsylvania. The two came together in 2021 to build monitoring software in the ecommerce enablement space. Through this process, they experienced firsthand the difficulty of accessing supply chain data. As a result, they decided to build infrastructure that makes this data, starting with WMS, readily accessible.

“The status quo for integrating with logistics and warehousing systems hinders innovation and negatively impacts end consumers,” said Daniel Langer, co-founder of Trackstar. “Our universal API is already helping companies launch new features, onboard more customers, and accelerate their growth.”

Trackstar is on a mission to integrate with warehouse management systems globally, enhancing supply chain efficiency and data accessibility for businesses of all sizes. Historically, companies would spend considerable time and money building one-off integrations into WMS, each of which could take months. Using Trackstar, businesses can now connect with multiple WMS in minutes, with minimal development work.

Customers include inventory planning solutions, warehouse optimization software, trucking companies, supply chain visibility tools, fulfillment companies, and more.

“Digitization of the global supply chain has been a critical imperative for years, and an elemental part of addressing the industry’s complexity, enormity, and volatility, all further compounded by long-held legacy systems. At TMV, we see Trackstar as a best-in-class next-generation solution poised to drastically improve supply chain operations across the globe — a single source of information, fewer decision makers, better collaboration, and higher performance,” said Marina Hadjipateras, TMV General Partner.

In addition to TMV, Trackstar is backed by Y Combinator, Global Founders Capital, Operator Stack, and Soma Capital. Trackstar supports customers from enterprises to startups with dozens of WMS integrations.

To learn more about Trackstar go to

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TMV is an early-stage venture fund investing in purposeful startups reimagining the future.